My formula for great work
Good design doesn't ask
people to adapt to the product.
It understands how they already
live, then finds its place in it
What brings me the most joy in design is meeting people who use something I've built and hearing how it's become a part of their everyday lives. Knowing I've played even a small part in making their lives a little better is what makes this work so meaningful to me.
When I'm not designing, you'll probably find me out on a 5K run or at a yoga or Pilates studio. I'm also a certified yoga instructor, and movement has become a big part of my life.
The Algar app had been serving millions of customers for years, covering everything from payments to support and account management. Like most products that grow fast, it accumulated complexity over time. A new navigation structure and a more cohesive experience were the natural next step.
As part of Wave by Bemobi's consulting and product strategy, we partnered with the Algar team and ran a discovery process that brought together all disciplines to map the biggest pain points and align on priorities. That alignment shaped the entire roadmap and made the rollouts more organized than most projects of this size.
From there, we rebuilt the app through 2025. New navigation architecture, redesigned core flows, and a product that finally matched what their 5 million users needed from it.
Buscapé had been Brazil's go-to price comparison tool for years. But the market was shifting, and the product needed to shift with it. In 2022, a small team of four designers had 10 days to concept what that shift could look like.
The brief was to reimagine Buscapé not as a comparator, but as a shopping assistant — something that would accompany users through the entire purchase journey, from discovery to decision. We worked through desk research, stakeholder interviews, benchmarks, and rapid prototyping to get there.
What came out of those 10 days wasn't just a concept. It became the strategic foundation for the product roadmap over the next three years. That's the part that stayed with me — how a well-framed design vision can become direction before a single line of code is written.
